We all have plans for a better life. Let’s make sure we build things that create value
What used to be reserved for business planning is now a stable of brand development. Knowing not only the size of your market, but also how they think, what problems they have, and how to reach them is as critical a step as any a business owner will ever take.
Sometimes it’s not just the number of people out there who need your idea so much as it is the windows of opportunity. Being able to read trends, find the right audience at the right time, and deliver quality products helps mitigates business risk often predict outcomes .
Decisions made in a vacuum are a recipe for disaster. By adding marketplace context to your offerings, you not only gain a better understanding of how your customers are being served, but you also can gain actionable insight into how to build a defensible wedge that protects growth for years to come.
Understanding the customer needs and reaction to concepts and ideas is probably the most important research that can be done to assure a products success. Turning those insights into actionable plans helps strengthen viability and compress development iterations.
Perhaps the most common shortcoming for a business is the struggle to differentiate amongst a competitive field. Product and services companies alike face the same challenges. Sometimes the answer lies in doing and viewing things differently.
Like it or not, nearly every company is now a software company. In order meet those demands, we need to have a game plan for roll out, adoption, investment requirements, whether or not partners can help, if, when, and how to protect IP, and much more.
There are myriad ways to take a product or service to market and often more than one way that will work. Having a GTM plan that is well-designed, tested, and continuously improved helps take the mystery out of finding the best market approach.
Getting serious about selling means measuring everything and building systems that don’t rely solely on the Rolodex of hired guns. Part science, part process, and all strategic, sales ops is an increasingly important piece to the greater growth puzzle that can’t be ignored.
Building a system that consistently produces predictable demand, regardless of the talent on hand helps not only drive revenue growth, but also relieves pressure and creates greater long term enterprise value.
There is an entire ocean of marketing technology systems in the market today. Finind the right combination at the roght price for you size, maturity stage, and budget need not be a core competency you need to take on.