Knowledge without emotive design is an encyclopedia. Humans are driven by feelings as much as intellect. Good design evokes both.
Successful interface designs are consisitent and intuitve and compell a user towards feeling something favorable to the brand - like satisfaction, joy, or even perhaps fear. Making sure they aren’t feeling frustration or contempt lies at the art of design and is propelled by a clear understanding of needs.
Whether using flat, photographic, or illustration elements of design, the aesthetic quality of the UI is one of it’s most defining characteristics. The right design can be the most powerful factor in making that first impression an inspiring success or flaming failure.
Navigation is on of the most important features of UI. It’s also one of the most misunderstood. Accessible information aligned with the purpose of a users needs in clear, visually stimulating ways is such a balance of art and science it can feel like magic when done the right way.
As with almost any human behavior the process of consumption or buying or choosing brands has a variety of emotional levers that compel or repel your users
You wouldn’t want you doctor guessing what medications will effectively treat your illness. Nor would you want to assume your design, copy, and usability standards were satsifying your users needs without the data to back it up.
To say that a “brand” is nothing more than a promise of value is like saying a car is merely a way to get from point A to point B. A stong brand represents purpose and by association a partnership for a better life . If your brand isn’t striving to meet those high standards for your customers, rest assured others will.
What used to be researved for business planning is now a stable of brand development. Knowing not only the size of your market, but also how they think, what problems they have, and how to reach them is as critical a step as any a business owner will ever take.
Another vital component of your brand is how you address your audience. Style, tone, delivery, the language you use are all queues that either draw you audience toward you or repell them away.
Perhpas the most fun you can have building a company is in the creation of the visual expression of your brand. It may not be everything, but is one of the greatest differentiation opportunities a brand use to its advantage.
The ability to enable your sales and service teams to effectively communicate value is a key driver in the decision to take on this time consuming, but very important task.
Building a system that consitently produces predictable demand, regardless of the talent on hand helps not only drive revenue growth, but also relieves pressure and creates greater long term enterprise value.
Staying connected with your audience and maintaining a fresh face in a rapidly evolving climate is tough to do on your own. And yet, expecting your brand to flourish without it is like expecting a garden to grow without water.
From social media clips to short-medium form digital videos to feature films, we understand the art form of visual story telling with video. Passion for good story and experience with tools and trade craft leads to telling good story that motivates.
Shiny objects get attention for a reason. Shiny moving objects done well can influence behavior in ways that static content simply cannot.
Your users are flooded every day with strong messages from alternatives to your brand. Finding ways to stand out in a sea of options is the only way to capture mind share.
At some point in the buy cycle, usually mid journey (funnel), more detail is required. It’s a good idea to have that material be designed in compelling, easily consumable ways that make sure the journey continues.